What do you have in common with Coca-Cola, Walmart, AND Nike???
Well it more than you think!...seriously, not just some distant connection like you both manage goods and inventory or that you shop there.
I'm talking about something at the heart of these companies: a Brand Promise!
A Brand Promise is essentially a promise that you or a company make to your customer or who you are working for which you are expected to deliver on. Breaking a brand promise can scar the reputation of an entity for live!
Let's start with Corporate America:
1) Walmart. Walmart's brand promise is to provide the customer with EVERYDAY, LOW prices.
2) Coca-Cola. Coke's brand promise is to provide the customer with easy access to coca-cola and provide for a great tasting cool beverage.
3) Nike. Nike's brand promise would be to provide the customer with the BEST athletic gear possible.
...okay, so you get the point....but how do and could YOU have a brand promise. You're probably not a large reputable seller like these companies but your brand promise would probably come in the form of your services to a company. You are telling a company what YOU will offer to the company. It's basically your catch-phrase appealing to their potential need for hiring.
Here's an example:
MY BRAND PROMISE: Delivering careful and detailed examination of data
and data analysis in work; preparing well communicated technical reports;
making keen observations about work and group dynamics.
So basically, you are telling a company you are guaranteed to deliver on this work. If you have a proven brand promise like Coca-Cola, Walmart, and Nike, YOUR STOCK (like a company) will rise and corporations/companies/industry will either be looking to hire you or will be very/more persuasive to bring you on board to their company.
It's easy to make up any Brand Promise you like (which is like bait to a fish) but failing, or more like continuing to fail....usually one "hiccup" is not very serious but chronic conditions are critical, can forever demote you.
The one big ticket company in my mind that is still in business (pun at Enron) is actually Internet Explorer or IE. Back in its early days, IE was a new brand to the market. Nobody really knew much about the internet and they were discovering. However soon, some several years later around the millenium or sooner, IE had SEVERE Security and stability issues. It was an easy gateway for internet hackers, malware and adware to infiltrate users computers. The customers obviously saw that IE had broke it's promise to provide customers with an enjoyable, fun, fast, and safe utility for browsing. I just learned recently that IE came out with a SUPER fast brower (IE 9) for windows 7. It's supposed to be a HUGE TICKET ITEM. However, customers are still unsure about IE and they are simply just sticking with either Mozilla or Google Chrome, even though IE 9 should rip those two alternative browsers away. This is because IE failed to keep its brand promise. It was just one big screw up that they fixed up; it is and until recently been having major stability issues and underscores in security safeguarding.
Make an impressionable Brand Promise that is built entirely on what you do and who you are, or as well what you know you can do from experience. If you can then show a first few professionals that you uphold the principles you've set out in your brand promise, you will gain instant credibility and getting that job will be a lot easier. Tell the hiring manager your brand promise, back it up with professionals names for companies and people you've worked with and your career path should stay golden (as long as you continue to uphold your promise!!!)!!!!
Wednesday, March 30, 2011
The Glitch Mob!
The Glitch Mob....I'm not sure how I didn't find out about them earlier!!!!!!!!!!!
Okay so like they play this really funky style of electrorock....actually, i think they've just created electrorap! That's really how it feels. They are composed of three guys from LA who just showed up recently (within the last year!) and now they've got something good going.
Okay, so here is like their title song, and music video for that matter, in my opinion:
Wasn't that jibe-in'!?!?...plus they have another sweet hit called "Drive it Like You Stole It". I mean you can, AND SHOULD, seriously be blasting this while you're hitting the streets (and people, a real car!...with GOOD speakers!)...I also picked up "Animal Vox" and "Fortune Days"...I mean I just hit ALL the good ones! I'll be looking for more.
I can't understand why people like this trash music they play now that has no real vibe...who's picking this stuff out. I KNOW COOL MUSIC! This is good, MGMT is pretty good, Green Day is decent, Nine inch nails...?.....OH TRON SOUNDTRACK (Daft Punk! YES) (...and trying to remember other current stuff but can't...) and well just the music from '80s, '70s and '60s.
Yah, I'd like to see what you think...maybe I missed something. I'll DEFINITELY add it in if it belongs!...otherwise I might say its pretty okay...or else lol, you think that's good!?!?
Okay so like they play this really funky style of electrorock....actually, i think they've just created electrorap! That's really how it feels. They are composed of three guys from LA who just showed up recently (within the last year!) and now they've got something good going.
Okay, so here is like their title song, and music video for that matter, in my opinion:
Wasn't that jibe-in'!?!?...plus they have another sweet hit called "Drive it Like You Stole It". I mean you can, AND SHOULD, seriously be blasting this while you're hitting the streets (and people, a real car!...with GOOD speakers!)...I also picked up "Animal Vox" and "Fortune Days"...I mean I just hit ALL the good ones! I'll be looking for more.
I can't understand why people like this trash music they play now that has no real vibe...who's picking this stuff out. I KNOW COOL MUSIC! This is good, MGMT is pretty good, Green Day is decent, Nine inch nails...?.....OH TRON SOUNDTRACK (Daft Punk! YES) (...and trying to remember other current stuff but can't...) and well just the music from '80s, '70s and '60s.
Yah, I'd like to see what you think...maybe I missed something. I'll DEFINITELY add it in if it belongs!...otherwise I might say its pretty okay...or else lol, you think that's good!?!?
Tuesday, March 1, 2011
Finding Our Passion
Passion. What is passion? The Merriam-Webster dictionary defines passion as an intense, driving, or overmastering feeling or conviction. It's simply that one thing you naturally love to do and learn more about. There's nobody who is pushing you to do it. You simply gravitate towards it! For example, for a lot of people in my family, its cars. Or perhaps it is teaching. I know a select few teachers that are extremely passionate about it; its the sole reason why they wake up in the morning. It's legitimately comparable to an addiction! Passionate people just can't go very long without doing it.
For me, I really can't say for sure right now. However, I have felt a strong sensation for learning more about meteorology, in particular severe weather. I go into a happy frenzy when severe weather is hitting the area. I immediately MUST/HAVE TO watch the news/weather report, check online at weather.com and weather.gov, and then get connected with other forms of media.
It goes to a whole new level if I know that the storm is going to hit my area. I track it until it goes live in my area (first hit) when then I run outside. I would then possibly take valuable footage of a possible storm if it has good appeal.
The level of excitement exponentially increases with increasing storm strength.
For a regular thunderstorm (non-severe), i'll track it but won't be too excited about to run outside.
If is severe (part of a squall line (long line of storms interconnected), i'll briefly be outside to see it come at us with the major threat of wind. However, if it is a severe pocket storm (my term for single-cell strong severe storm), i'll be on the look out for hail, wind and other severe characteristics.
Just to note, I've unfortunately (with a ?--probably more like fortunately) never experienced a tornado threat in my county or vicinity. In fact, the last time my county was under a tornado watch was like in 2002 or 2003 or probably earlier. It's just been too long. This is obviously a good thing but it would be a mind-blowing experience to go through having a tornado warning in my county. Better yet, I would love to see a tornado out on the horizon from where I live (luckily, on a hill with a nice long clear view of the northeast). It would be ever-so scary but exciting. In fact, I've had probably at least a HUNDRED dreams involving tornadoes, many of which I can still recall (I can still envision that tornado bearing down on my house). I even remember where I hid in the basement!
My closest experience with this type of occurrence was in fact last year on June 4, 2010 (see I even remember the date!!)....there was a thunderstorm approaching from the northwest and it obviously showed that it was getting a strong updraft from it easterly side. Below is a video clip I recorded for that storm. During this time, it looked as though it was trying to form a tornado when I believed I saw some rotation. It ran east along the north horizon from where I live and eventually became a severe thunderstorm. It was one of the most thrilling experiences I had with a thunderstorm. I think my mind really wanted a tornado to form but I definitely got to see the full-development of a severe thunderstorm which I will definitely take with me. I think this obviously tells you that I need to be a part of some storm chasers in the coming future which is an EXCELLENT idea and suggestion. There is currently not a program set up here at Michigan Tech for doing that. However, that sentence right there says it all: start up a club or program for students interesting in meteorology. There is not a very good network here at tech for this however there are definitely a number of professors who have good experience in atmospheric chemistry or physics. In that regard, there is potential. Geographically, Tech is not well position for severe weather although the Upper midwest ( Minnesota and Wisconsin ) provide nice pathways for finding severe weather.
As you can see, your passion will fill you with enjoyment and excitement. I do have to warn, it should not be the only thing you do! If it is the only thing you are doing, it can lead to boredom since you begin to feel to singularly bound to it. The perfect harmony of working with your passion is to fulfill it with other hobbies. For instance, a number of professors and top graduate students love to fish. While their prime interest is in learning and working with water, fishing provides some diversity in what they do.
When this style of living is coupled with the right diligence and self-discipline in life, one will find that their lives are essentially complete...no matter where they stand in the financial world or in their popularity of the majority. They have something they love and it is life-fulfilling.
For me, I really can't say for sure right now. However, I have felt a strong sensation for learning more about meteorology, in particular severe weather. I go into a happy frenzy when severe weather is hitting the area. I immediately MUST/HAVE TO watch the news/weather report, check online at weather.com and weather.gov, and then get connected with other forms of media.
It goes to a whole new level if I know that the storm is going to hit my area. I track it until it goes live in my area (first hit) when then I run outside. I would then possibly take valuable footage of a possible storm if it has good appeal.
The level of excitement exponentially increases with increasing storm strength.
For a regular thunderstorm (non-severe), i'll track it but won't be too excited about to run outside.
If is severe (part of a squall line (long line of storms interconnected), i'll briefly be outside to see it come at us with the major threat of wind. However, if it is a severe pocket storm (my term for single-cell strong severe storm), i'll be on the look out for hail, wind and other severe characteristics.
Just to note, I've unfortunately (with a ?--probably more like fortunately) never experienced a tornado threat in my county or vicinity. In fact, the last time my county was under a tornado watch was like in 2002 or 2003 or probably earlier. It's just been too long. This is obviously a good thing but it would be a mind-blowing experience to go through having a tornado warning in my county. Better yet, I would love to see a tornado out on the horizon from where I live (luckily, on a hill with a nice long clear view of the northeast). It would be ever-so scary but exciting. In fact, I've had probably at least a HUNDRED dreams involving tornadoes, many of which I can still recall (I can still envision that tornado bearing down on my house). I even remember where I hid in the basement!
My closest experience with this type of occurrence was in fact last year on June 4, 2010 (see I even remember the date!!)....there was a thunderstorm approaching from the northwest and it obviously showed that it was getting a strong updraft from it easterly side. Below is a video clip I recorded for that storm. During this time, it looked as though it was trying to form a tornado when I believed I saw some rotation. It ran east along the north horizon from where I live and eventually became a severe thunderstorm. It was one of the most thrilling experiences I had with a thunderstorm. I think my mind really wanted a tornado to form but I definitely got to see the full-development of a severe thunderstorm which I will definitely take with me. I think this obviously tells you that I need to be a part of some storm chasers in the coming future which is an EXCELLENT idea and suggestion. There is currently not a program set up here at Michigan Tech for doing that. However, that sentence right there says it all: start up a club or program for students interesting in meteorology. There is not a very good network here at tech for this however there are definitely a number of professors who have good experience in atmospheric chemistry or physics. In that regard, there is potential. Geographically, Tech is not well position for severe weather although the Upper midwest ( Minnesota and Wisconsin ) provide nice pathways for finding severe weather.
As you can see, your passion will fill you with enjoyment and excitement. I do have to warn, it should not be the only thing you do! If it is the only thing you are doing, it can lead to boredom since you begin to feel to singularly bound to it. The perfect harmony of working with your passion is to fulfill it with other hobbies. For instance, a number of professors and top graduate students love to fish. While their prime interest is in learning and working with water, fishing provides some diversity in what they do.
When this style of living is coupled with the right diligence and self-discipline in life, one will find that their lives are essentially complete...no matter where they stand in the financial world or in their popularity of the majority. They have something they love and it is life-fulfilling.
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